The Three Golden Rules of Choosing the Most Powerful Niche

The three golden rules of choosing the most powerful niche are:

Firstly

Choose the most profitable niche; remember that you are not investing your time, money and energy in a project just because you like it as a leisure activity. Your niche must be strong enough to give you a decent profit. How can you know whether the niche is profitable?

Here are the top three hints that will help you gauge the profitability of your niche:

1. Your target audience must be strongly motivated to solve their problem as soon as possible. This is because they: want to ease their pain, remove their fear of losing something dear, or want to overcome a deep frustration.
2. People who are experiencing a problem are actively seeking a quick solution. Therefore, your chosen niche must provide instant solutions to their problem and not divert them from one link to another.
3. Check for competition. Even if you find that there is cut throat competition in a chosen market, stay with the niche, and narrow it down to a level where it solves a very specific problem. This way, you will eliminate the competition, and find an audience with a strong need. Your target will therefore, be people who only have a few solutions or none at all.

Do extensive research to find out whether the niche is trending on Google and social media platforms. An excellent way to do this is to survey people on related forums, for example: for a “Pregnancy” niche, survey mothers’ forums, social media, and people around you so you know what they would like to read, what they are hesitant to ask, and what social stigmas prevent them from saying. This way, you will obtain plenty of fresh unique ideas.

Secondly

Your niche must answer questions and solve problems for your target audience. This is the most confusing part of the online entrepreneurship. When people visit your website, or buy your information product, they already know what their problem is; they just want solutions. Therefore, you need to provide concrete and practical solutions.

For example, when a visitor follows your blog’s link “How to get rid of acne scars”, the user is actually searching for something to remove the scars, they do not relate to other sub-topics; i.e., biological processes triggering hormonal imbalance or curing acne. The practical solution in this case would be the creams, lotions, natural remedies and diet plans that are accessible to all and sundry, whereas, an impractical solution would be to suggest to the visitor that something is expensive and out of their reach.

Thirdly

You must choose your niche after you understand the needs of the target audience.

This is directly related to the two previous rules. You cannot offer solutions or provide answers

if you are unaware of the needs of your prospective audience. For example, when someone asks you for dating advice, you cannot correctly answer their questions unless you know the needs of the reader; i.e., what kind of dating advice do they need? Is it online or offline dating? And so on. Conducting surveys as stated in the first rule, is the best way to find out about people’s needs.

Knowing your target audience is not such a big deal; almost 45% of online entrepreneurs know this, yet only a small number are able to make the big profit. The actual achievement is that you know what your target audience needs are, and thus you create a strategy to adapt your service accordingly.

Let’s sum this up; a niche is not something that you can randomly choose; it should not be based on your passion, and must not be selected in a haphazard way.

A niche is the foundation of your online business and must be chosen very carefully.

The Holy Grail of Choosing the Perfect Niche

According to some so-called marketers, if you want to achieve success, stretch out your market and attract as many customers as possible by adding lots of sub-fields into a single niche. But does this really work? Absolutely not. Fact!

It does not work. Until and unless you have narrowed down your niche, you won’t be able to achieve that talked about success. For example, if you run a music website, when a user searches the internet, they do not search for the term “music”, they search for a genre such as “rock”, “pop”, “classics”,  or “country”, or search a singer’s or group’s name, e.g., “Adele, Fire to the Rain free mp3 download” or “Rolling Stones”.

As you can see, when the search is done in this way, it is more precise and will take the user straight to the page. Now, if you do not narrow down your music niche you will lose the audience, and in turn, lose the money that you have invested, let alone the dreams of earning a profit!

Get a hold on this, your niche must be highly focused, it must answer questions, solve problems, and offers solutions.

Does this sound as though it is not achievable?